Dave Goldmaker

Using The New Internet Technologies to Market Your Business

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List of articles for the 'Software Development' Category

10 19th, 2007  Author: admin

The blue slush cup

cellphone connection..

Funny how Underworld come up with some great lyrics like that, it makes you wonder, doesn’t it?

Goes to show how something so simple can just stick in your head, now THAT is the real key to marketing, something not quite 100% clear yet makes sense.

 


Just wondering what happened with this? It was back in 2006 that redhat were to be sued over hibernate, the object persistence layer, which is used by programmers to map programmable objects to database tables (making it easier to do anything with the data in the database)

http://www.infoq.com/news/RedHat-Sued-Due-to-Hibernate-3-O


05 18th, 2007  Author: admin

PHP Source Code Encoding Solution

Protecing your investment is a difficult one when it comes to writing software, even just normal desktop apps never mind web applications!

I’ve heard about and even seen in operation this solution:

http://www.ioncube.com/

From what i’ve heard, its uncrackable! Great!

Its possible to sell php scripts and not worry about people ripping off your source code and re-selling it, it can be tied down to only run on a paticular ip or even mac address.

If i sell a product, this is what i would use, definetly, or a similar product that is just as protected.


05 09th, 2007  Author: admin

SMS Marketing Is NOW

SMS Stands for Short Messaging Service, or Texting as its known to the mobile fraternity.  Lately there has been a lot of talk and do about SMSing and how great it is, i’m here to tell you that if you’re doing something like phoning a customer up to tell them you’ve fixed there widget-x or whatever, then its about time you sent them a text instead! 

SMSing is really easy to get going programatically on the net now, there are various api’s provided by some providers and even desktop applications.


04 26th, 2007  Author: admin

Getting Real in Software Development

I came across this today, i thought you might find it interesting, its all about GETTING REAL about software development, but it can be applied to anything.  Theres loads of great tips about marketing your software products in there as well. Get it here, its free.

http://gettingreal.37signals.com/toc.php

To succeed and make loads of money, the real tip is to do as little as possible, and focus on doing that one product well.